About Us

At Moab Bronco, we’re all about helping you make the most of your time in Moab. Our fleet of new Ford Broncos is built for adventure—whether you're chasing red rock views, exploring scenic trails, or heading off the beaten path. We're passionate about the outdoors and committed to providing top-quality vehicles, local insight, and friendly service to make your trip unforgettable.

Meet the Ellis Family

We’re a family full of adventure with a lifelong love for the iconic Ford Bronco. Moab has been our home for five generations, and it's where our story—and our passion for the outdoors—runs deep.

At the heart of it all is our 1974 Ford Bronco, a family heirloom that’s been passed down through the years. It’s more than just a vehicle—it’s been part of our greatest adventures and favorite memories.

We started this business to give others the chance to experience what we’ve known all our lives: the freedom, thrill, and connection that comes from exploring this incredible country from behind the wheel of a Bronco. Come ride with us—and make your own Moab memories.

The Return of the Legendary Bronco

With the return of the Ford Bronco in 2021, we were inspired to launch Moab Bronco—a rental company built around the spirit of adventure, right here in one of the most iconic off-road and scenic destinations in the country. We take pride in offering top-tier service, local expertise, and a fleet of premium Broncos to help make your Moab experience unforgettable. Whether you're a first-time visitor or a seasoned trail rider, we're here to help you make the most of every mile.